30 Most Notable Launches of 2007



If you like eye candy (and who doesn’t), pay attention, because if you blink you might miss it.

0-60, a quarterly publication, is a sleek, stylish magazine that is about one thing and one thing only: fast cars-old, wheter they be new, modified or stock.

0-60 is for consumers who are not only car enthusiasts, but who embraces the lifestyle that comes with being a lover of fast cars. It conveys this energy with its beautiful, incredible photos of some of today’s top performance cars.

0-60 fully embraces the internet and its immediacy. 0-60mag.com will feature late breaking news, photos and general information that‘s completely separate from the content provided in the magazine.

The articles are fast paced, much like the cars featured on the pages of 0-60 which only adds to the overall feel of this publication. That along with its quality content is why 0-60 is one of the hottest launches of the year.


Brian Scotto
Editor in Chief

1. What do you consider the single most important achievement your magazine has accomplished in today’s marketplace?

The concept for 0-60 was to redefine the American car magazine, but actually translating the ideas we had in our head to the page was the difficult part. 0-60 is the magazine we wanted to read, something that fills the void between the mainstream and enthusiast titles and focuses on stories that take a different approach, where the writing, photography and design all play an equal role. That said, our greatest accomplishment has been finding a publisher, editorial team and art department who were all wiling to take the risk and challenge each other to make 0-60 what it is.

2. Looking back, what was the most important hurdle you were able to overcome?

With an audience that is captivated by the immediacy of the Internet, we needed to create a modern print magazine that complemented the material found on the Web instead of trying to compete with it. 0-60 needed to be a print evolution. Quite simply, we just had to do it better than everyone else. We’ve spent weeks working on just one page.


3. What was the most pleasant surprise?

Rarely can you make everyone happy, but we’ve received glowing responses from automakers, advertisers and readers alike. Usually, to please one you must upset the other. Readers constantly tell us that 0-60 fits them perfectly, and obviously reaching that target audience delights the advertisers and automakers, too.


4. What is the biggest challenge you are facing today?

The automotive publishing world is cluttered; however, 0-60’s unique mission has allowed us to overcome this and stand out to the industry, plus convince new readers who have become disenchanted by the current crop of car mags to come back to the newsstand.

5. Imagine you have a magic wand and you can strike the magazine and make it human. Describe that human being.

It’s my best friend; the guy I talk cars with. He shares my passion, my interests and my style. He gets it.


6. The number of new magazine launches has been on a steady increase. What advice do you offer to someone wanting to start a new magazine?

Prepare for a struggle—there’s no room left in the print world for half measures and “me too magazines.” Your product must be clearly differentiated from the others sharing shelf space. But while hard work and sleepless nights should be rewarded, you also need to have an excellent relationship with distributors, wholesalers and retailers. At the end of the day, magazines need to sell.


7. Finish this sentence: In 2011 your magazine will be…

…ranked amongst the big “buff” books like Car and Driver, Motor Trend and Road & Track, but still be as unique and progressive as it is today.