30 Most Notable Launches of 2007

 


Antenna

Are you willing to spend $7.95 in order to save on time, gas and fighting the crowds?

If your answer is yes, you are in luck. The premiere issue of Antenna is out and it is the best one stop shopping magazine for the urban male that I have ever seen.

Think of Antenna as your search engine for everything related to urban men. From major items such as cars to minor items such as the soda you drink and the cookies you eat, Antenna provides you with the choices without any editorials.

It’s like they search, and you choose.

If you can think of it, you will find it inside the 188-page magazine.

The quarterly is well designed, well packaged and well done. One beautiful thing about Antenna is that the magazine is celebrity free, so there is no opium for the masses here.

The magazine is published quarterly by Harris Publications under the able hands of Publisher Dennis S. Page and Editorial Director Tony Gervino. Pick up a copy today or check their web site to order your own subscription. It is worth the price.

 

Dennis Page
Editor

1. What do you consider the single most important achievement your magazine has accomplished in today’s marketplace?

Creating a magazine that is “art” in itself.

2. Looking back, what was the most important hurdle you were able to overcome?

Photographing the entire magazine with original photography (no stock, no pickup,
no jpegs).

3. What was the biggest pleasant surprise?

Women’s Wear Daily gave us an out-of-the box glowing review, as though it was a Conde Nast launch.

4. What is the biggest challenge you are facing today?

Trying to get the respect from high level advertisers that only Conde Nast can command.

5. Imagine you have a magic wand and you can strike the magazine and make it human?
Describe that human being.

 It's a collabo of James Bond from Undefeated and Holden Caufield from "The Catcher in the Rye".

6. The number of new magazine launches has been on a steady increase. What advice do
you offer to someone wanting to start a new magazine?

Make sure there is a real audience. Don’t create a magazine just for advertisers.

7. Finish this sentence: In 2011, your magazine will be….

…..a  brand marketing “think tank.”