30 Most Notable Launches of 2007


Aromatherapy Thymes

Ahhh... Do you smell that?

I do. It’s the smell of a new magazine. Aromatherapy Thymes is a quarterly magazine that explores the art and science of aromatherapy.

Talk about a niche, this publication has a niche and provides excellent and substantive content to support its niche. The articles on essential oils, flowers and the value of using daily aroma therapy have great information while providing readers with holistic ways to cure what ails them.

Aromatherapy Thymes also provides a resource guide, and get this, all natural recipes for beauty products like cucumber toner and thigh toning lotion for people with sensitive skin.

There are many health and medicine magazines jockeying for a position on today’s newsstands, but few give readers the type of information that Aroma Therapy provides which is why it has made it on the list of top launches for 2007.


Patricia Carol Brooks
Editorial Director

1. What do you consider the single most important achievement your magazine has accomplished in today’s marketplace? Our goal of taking an alternative health magazine and making it mainstream and commercial which is atypical for
an alternative health magazine that usually has a niche market.

2. Looking back, what was the most important hurdle you were able to overcome?
Surprisingly, we were able to assemble, research and collect informative articles of interest, but finding quality photographs and photographers to match the articles was an initial hurdle. Because the intent was to present the science and show the true beauty and art of aromatherapy.

3. What was the most pleasant surprise? That so many people were interested
in aromatherapy and enthusiastic that we presented aromatherapy in a
down-to-earth and artistic style.

4. What is the biggest challenge you are facing today?
The two biggest challenges are, maintaining the integrity of the essential oil trade through informative articles and staying in contact with essential oil distillers in the U.S and abroad and coordinating the distribution channels for our market.

5. Imagine you have a magic wand and you can strike the magazine and make it human? Describe that human being.  Humble, compassionate, artistic like Degas, and poetic like Henry David Thoreau.

6. The number of new magazine launches has been on a steady increase.
What advice do you offer to someone wanting to start a new magazine? Do your homework by learning the publishing industry and most important find your readers and do your best to give them a publication no one else can and listen to them.

7. Finish this sentence: in 2011 your magazine will be…Recognized worldwide as a reliable reference for aromatherapy and a publication that brought the distilling, trade, sell and distribution of essential oils to forefront.