Artful Blogging, a quarterly publication, not only has a
unique name, it also has an inventive, creative niche.
Artful Blogging takes advantage of the growing blogging community
on the web by featuring the artistic online journals of artists.
By doing this, Artful Blogging not only provides artist with
a vehicle for displaying their work, it also becomes a completely
The result is a visually stunning magazine where words and
images meld perfectly to tell and illustrate stories.
It may seem like an odd concept to step away from the computer
to explore a world that usually exists solely online. But
Artful Blogging has successfully taken the online journals
of bloggers and made them into a visually inspiring publication.
1. What do you consider the single most important achievement your magazine has accomplished in today’s marketplace?
Artful Blogging has breached the barrier between the print and online worlds. There’s a lot of talk about the decline of print as people turn to electronic means for news and entertainment, but we’ve turned that digital awareness to our advantage by offering contributors and readers something concrete that they can hold on to, kind of a “best of the best” of what they might find online. It lends a sense of permanence to the ephemeral virtual world. I hope it makes people realize it doesn’t have to be one or the other — print and digital media can help each other grow.
2. Looking back, what was the most important hurdle you were able to overcome?
Simply conveying to contributors, distributors and buyers what we are trying to accomplish, and getting them to believe that people really would spend money for content they’d already seen online.
3. What was the most pleasant surprise?
How beautiful the magazine is to look out. With dozens of artists representing all different art forms, it had the potential to be a real visual hodge-podge. But instead it’s turned out to be something of a visual masterpiece! That, and the response of our readers, who were buzzing about it on their blogs before it even hit the stands.
4. What is the biggest challenge you are facing today?
The Internet is always changing, and we have to stay responsive to that change by adapting to what’s going on in the online community. We don’t want to bore our readers by getting stuck in a rut.
5. Imagine you have a magic wand and you can strike the magazine and make it human? Describe that human being.
Exactly the kind of person you’d like to have over for tea and conversation. Or rather, a whole room full of those people — kind, colorful, generous, and inspiring.
6. The number of new magazine launches has been on a steady increase. What advice do you offer to someone wanting to start a new magazine?
Don’t underestimate the importance of your visual impact. As enamored as I personally am of the inspirational stories our contributors tell, our #1 reader response is always about how gorgeous the publication is.
7. Finish this sentence: in 2011 your magazine will be…
...a completely different creature than it is now. More than that, I can’t say, because who knows what the Internet will look like five years from now? For sure we’ll be right there on the edge, helping all our artful readers keep track of the digital realm.