30 Most Notable Launches of 2007



Stylish, sleek and outside-of-the-box is the best way to describe Bond, an alternative wedding magazine for couples of any type looking to break away from old, archaic bridal ideas. Bond is for couples looking to redefine their wedding to suit their personal needs.

Unlike most bridal magazines that feature endless ads by caterers, dressmakers and planners, Bond is about developing an individual style for your wedding. And to that end, Bond gathered experts from around the world to add to their content and design giving it a unique look and feel not seen in the bridal category.

In fact, Bond resembles a high-end fashion magazine rather than a wedding publication with the way its pictorials show products and accessories.

Bond is targeting a younger audience. An audience it feels lacks a voice in traditional bridal magazines. Bond’s editors state that their goal is for Bond to become that voice, and to go beyond the boundaries of politics, race and gender.


Lynn Tsutsumi
Editor in Chief & CEO

1. What do you consider the single most important achievement your magazine has accomplished in today’s marketplace?

Bond has succeeded in crossing all borders to be the first “exclusively inclusive” wedding magazine on the market to date. Bond appeals to the hip, urban, modern couple, both gay and straight and of all ethnicities. Bond encourages couples to think outside of the very narrow wedding box and to plan their ceremony and reception as an expression of their lifestyle.

2. Looking back, what was the most important hurdle you were able to overcome?

The concept of Bond was very new and difficult for people to visualize prior to its launch. Most people have a very traditional view of what weddings are supposed to be like and Bond was breaking the mold. We had to put out a complete magazine with our Issue Zero just to show how it could be done.

3. What was the most pleasant surprise?

The most pleasant surprise was the acceptance and embracement of the Bond concept from all over the world. We get comments daily from people from all walks of life saying, “It’s about time!” There has been absolutely no controversy about representing gay and straight weddings together. We feel like we are on the right track and our audience has been waiting for Bond.

4. What is the biggest challenge you are facing today?

Bond’s biggest challenge right now is letting the world it exists without a big marketing department.

5. Imagine you have a magic wand and you can strike the magazine and make it human? Describe that human being.

Bond in human form is intelligent, beautiful, multi-cultural and passionate. It is a unifier, not a divider. It is global, forthright and pioneering: a gay Barack Obama.

6. The number of new magazine launches has been on a steady increase. What advice do you offer to someone wanting to start a new magazine?

Make sure to have someone with a business background on your team.

7. Finish this sentence: in 2011 your magazine will be…

In 2011 Bond and bondmag.net will be the ultimate resource and visual guide for modern weddings around the world. Bond will be the standard for non-traditional weddings.