30 Most Notable Launches of 2007


Home Gym

If you are tired of making that inconvenient trek to the gym to work out in a room full of sweaty, grunting strangers, well, I have the perfect magazine for you.

Home Gym, a quarterly publication, has the goal of helping consumers achieve their fitness goals without leaving the comfort of their home.

The health and fitness craze is still in full swing with a never-ending array of new commercials selling everything from equipment to diet secrets. Home Gym hopes to capitalize on the fitness trend by providing potential consumers with training tips, gear and home product information.

By focusing its content to strictly home fitness, this publication has successfully targeted a time-crunched segment of the population that is growing tired of making that inconvenient, intimidating trek to the gym. So, break out the spandex, leg warmers and the headbands, because you no longer have an excuse not to workout.


Charlie Flora

1. What do you consider the single most important achievement your magazine has accomplished in today’s marketplace
Showing consumers all their choices in a way that makes fitness at home desirable, but remains independent of industry influence.

2. Looking back, what was the most important hurdle you were able to overcome?
Explaining the vision of the magazine as an upscale guide to home fitness to advertisers and distributors with nothing more than a media kit.

3. What was the most pleasant surprise? There have been times when our office has been transformed into a fully functioning gym. The support from family, friends, and the community has been overwhelming. Neighbors have watched our kids and even brought over food while we worked on deadline.

4. What is the biggest challenge you are facing today?
Proving our credibility in a market where similar magazines have failed, during a period of industry consolidation. Finding a balance between producing the best guide to home fitness, raising two healthy children and, always, making the time to exercise from home.

5. Imagine you have a magic wand and you can strike the magazine and make it human? Describe that human being.
Weathered and strong, sexy and smart!

6. The number of new magazine launches has been on a steady increase. What advice do you offer to someone wanting to start a new magazine? Make a sample using your own resources. Stand outside a retail store or an event related to your magazine’s topic to get your reader’s input. Schedule a face-to-face appointment with a potential advertiser, no matter the distance, and ask for their business. Then have them sign the insertion order. You may just be a few customers away from printing your launch issue.

7. Finish this sentence: in 2011 your magazine will be…
Heavier than a pair of all-in-one dumbbells!