30 Most Notable Launches of 2007



Every year there is a magazine whose title not only grabs your attention, but also typifies what the magazine is about. Hooah! Is this year’s attention grabbing magazine.

Hooah!, published bi-monthly for the Army National Guard, has the goal of recognizing the many achievements and contributions that young national guard men and women make to the American way of life. And unlike so many other magazines in the marketplace who do not leave a lasting impression, Hooah! with its uplifting stories on real, everyday people, gives its readers something that is lacking in many magazines, inspiration.

Articles on 20-year-old real American action heroes standing alone against insurgents in Iraq is just one example of this magazine’s goal of showcasing the positive impact that members of the National Guard have on everyday life.

The editors of Hooah! feel that the mark made by these young men and women has been underappreciated, and Hooah! seeks to recognize their efforts.


Keith Kawasaki

1. What do you consider the single most important achievement your magazine has accomplished in today’s marketplace?

Our most important achievement is providing a relevant, engaging platform that casts a positive spotlight onto the opportunities presented by the Army National Guard, while showcasing proactive, patriotic individuals among America’s youth.

2. Looking back, what was the most important hurdle you were able to overcome?

We weren’t hit with too many hurdles, really. The Guard and its Soldiers always offer exciting stories and brilliant photography. With that in mind, I’d have to say the most difficult hurdle was cramming everything we wanted to say into just 64 pages, digest size.

3. What was the most pleasant surprise?

The most pleasant surprise for us is the positive response received from not only Soldiers and their families, but also that of America’s teens. By and large, the feedback has been very inspiring.

4. What is the biggest challenge you are facing today?

Our biggest challenge is still cramming everything we want to say into just 64 pages, digest size.

5. Imagine you have a magic wand and you can strike the magazine and make it human? Describe that human being.

Hooah! as an individual is very similar to Shauna Fleming (featured in our Fall ’07 issue). Shauna is a young American who, while in high school, created the military support effort known as A Million Thanks. She is an outgoing, caring patriot who isn’t prone to just sitting back and letting someone else carry the weight. She’s eager to make a positive stamp on the world and appreciates those who join in. She is, at the same time, very much dedicated to her education and is exploring her career options.

6. The number of new magazine launches has been on a steady increase. What advice do you offer to someone wanting to start a new magazine?

Set your deadlines as far out as possible and start work immediately. Build a team of talented folks who are as amped about the magazine as you. Passion is contagious and a wonderful motivator.

7. Finish this sentence: in 2011 your magazine will be…

Transformed into a TV Network, maybe?