30 Most Notable Launches of 2007


Hot Wheels

Hot Wheels Magazine is a quarterly publication for the miniature cars we all loved growing up. This publication is filled with fun facts, games, cool stories and even a poster.

Hot Wheels Magazine is for kids of all ages who are totally into hot wheels cars and everything else Hot Wheels. It includes articles on new products, car design and car collecting, which are sure to appeal to the kids this magazine is targeting.

After all, who wouldn't like to know how to make their car’s race track go faster?

Hot Wheels Magazine understands this, and that is the reason why it does a good job of targeting its niche with fun and entertaining content for kids.


Steve Zepezauer

1. What do you consider the single most important achievement your magazine has accomplished in today’s marketplace?

Successfully reaching our target audience is our greatest achievement. Immediately after the premiere issue hit, we began receiving detailed reader letters and reader photos of their Hot Wheels collections. They love the magazine and enjoy interacting with it.

2. Looking back, what was the most important hurdle you were able to overcome?
Securing great distribution was critical to the magazine’s success. Without the magazine being in supermarkets, drugstores and bookstores, boys wouldn’t know about it.

3. What was the most pleasant surprise?

The greatest thing is seeing the kids’ incredible enthusiasm for this brand-new product.

From our young readers, to the parents of readers and even those who assist us with the articles (sporting organizations, car club members, etc.), everyone is crazy about Hot Wheels and the magazine.

4. What is the biggest challenge you are facing today?

The biggest challenge continues to be increasing its presence on the newsstand. Hot Wheels are a part of virtually every American boy’s childhood (and many girls, too), and when people hear about the magazine, they’re always very exited, but there are millions of people who still don’t know it exists.

5. Imagine you have a magic wand and you can strike the magazine and make it human? Describe that human being.

He’s a totally cool 12-year-old boy who loves a challenge and is not afraid of a little “road rash:” he’s bold, a little irreverent, doesn’t take himself seriously and because of that, he’s way popular!

6. The number of new magazine launches has been on a steady increase. What advice do you offer to someone wanting to start a new magazine?

Make sure it’s something different that has its own niche and will accomplish things other magazines haven’t.

7. Finish this sentence: in 2011 your magazine will be…

the hottest boy’s magazine in the country. Beat That!