Science Illustrated, which is already the largest-circulation
magazine in Scandinavia, is making its debut on U.S. newsstands
with the hope of garnering similar success and readership.
There are other well-done science magazines on newsstands,
but what makes SI different is the way the visuals are used,
and the feel the magazine has for a mass audience. It is like
Science 101 to the rest of the science magazines, covering
topics from paleontology and space exploration to medical
It will be interesting to see if Science Illustrated can
build a similar base with American consumers that it enjoyed
in Europe. Only time and more issues will tell.