Samir Husni, aka "Mr. Magazine"™, is the director of the Magazine
Innovation Center at the University of Mississippi, School of
Journalism. He is also Professor and Hederman Lecturer at the School of Journalism.
Dr. Husni is the author of the annual Samir Husni's Guide to New
Magazines, which is now in its 25th year. He is also the author of
Magazine Publishing in the 21st Century, published by Kendall Hunt,
Launch Your Own Magazine: A Guide for Succeeding in Today's
Marketplace published by Hamblett House, Inc. and Selling Content: The
Step-by-Step Art of Packaging Your Own Magazine, published by Kendall
Hunt. He is the editor of The Future of Magazines.
He has presented seminars on trends in American magazines to the
editorial, advertising and sales staff of the magazine groups of the
Morris Communications Company, Hearst Corp., Hachette Filipacchi
Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the
magazine, Sail Magazine, American Airlines Publishing, the National
Geographic Society, the Swedish magazine group Bonnier, the Finnish
magazine group Sanoma Magazines, Southern Progress magazines, New
South Publishing, Inc., the Society of Professional Journalists, the
American Society of Magazine Editors, Vance Publishing Corporation,
the Florida Magazine Association, The Magazine Association of Georgia,
the National Society of Black Journalists, the Japanese Magazine
Publishers Association, and the American Press Institute.
He is "the country's leading magazine expert," according to Forbes
ASAP magazine, "the nation's leading authority on new magazines,"
according to min:media industry newsletter; "a world-renowned expert
on print journalism" according to CBS News Sunday Morning and The
Chicago Tribune dubbed him "the planet's leading expert on new
Dr. Husni has been interviewed by major U.S. and International media on subjects related
to the magazine industry. He has been profiled and is regularly quoted
in The New York Times, The Los Angeles Times, USA Today, The Chronicle
of Higher Education, and many other newspapers world-wide, as well as
the major newsweeklies and a host of trade publications.
He has appeared on CBS News Sunday Morning, Good Morning America,
CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including
National Public Radio's Morning and Weekend Editions as well as On The
Dr. Husni has also served as an expert witness in several lawsuits
involving major media corporations including Time Inc. and American
Express Publishing among others.
He has been a judge of The National Magazines Awards, The Evangelical
Magazines Association, The City and Regional Magazines Association,
and The Florida and the Magazine Association of the Southeast Awards.
Dr. Husni is the President and CEO of Magazine Consulting & Research,
a firm specializing in new magazine launches, repositioning of
established magazines, and packaging publications for better sales and
Dr. Husni holds a doctorate in journalism from the University of
Missouri-Columbia and a master's degree in journalism from the
University of North Texas.
When he is not in his office reading magazines, Dr. Husni is at the
newsstands buying magazines.