What's Hot What's New
The good, the bad and the ugly. You'll find them all here.
Each week you'll get my take on the intriguing, and sometimes
peculiar, titles to recently hit the newsstand.
Cover Price: $5.95
The first clue you should do some reworking of your magazine is if the title is
poorly spelled. Movmnt is a new launch aimed at fashion, dance, music and society
but doesn't seem to do any single aspect justice. Movmnt touts itself as a gap-filling
, but that gap is hard to define. All is not a complete loss on this launch, though: the
photography is wonderfully done and a pleasure to flip through. The photos of the dancers
seem to perform on the page and really give a feel for their movement. Where the
photography excels, the typography lacks. While the photos move on the page, the type
seems to move off the page. Small margins and short, choppy features left me confused
and, at many times, lost. I applaud the effort of the editors, but aesthetic changes
would make this title a much more enjoyable experience.
Cover Price: $4.95
Shattered is a magazine aimed at women in business and was created in the hopes
of enabling its readers to break the glass ceiling...that is if they have enough time
after reading the enormous amount of copy in Shattered's pages. All 132 pages are
chocked full of content. This one issue could have easily been two or three separate
issues. Simply the amount of copy seen flipping through Shattered's pages is daunting
and seems more like work than anything else. Again, this new launch may have a good
idea, but the execution needs some work.
Cover Price: $5.99
As I have so often, magazines are becoming more and more niche-based every month.
No longer are we seeing titles like The Saturday Evening Post or Life that hope to
have something for everyone. A prime example of this shift is the newly launched
Traditional Lowriding. It's not just a car magazine or even a lowriding magazine;
instead this title has been created for individuals strictly interested in traditional
lowrider cars. From the outset, this magazine does a wonderful job in design.
Each of its two covers is striking and simple. That follows through onto the pages
where the cars are the centerpiece of this publication. Wonderful photography is
complimented by strong content and clean, concise copy. So if traditional low-riders
interest you, make sure you pick up this new launch...or better yet, pick up both.