What's Hot What's New
The good, the bad and the ugly. You'll find them all here.
Each week you'll get my take on the intriguing, and sometimes
peculiar, titles to recently hit the newsstand.
Cover Price: $5.95
At $5.95, Healthier You magazine is the most expensive company ad I
have ever read! Healthier You does have a noble charge: to explore
technologies and innovations that enable us to live healthier lives.
Unfortunately they fall short in their attempt, and relegate themselves
to being nothing more than a promotional mouthpiece for EcoQuest
International. How can Healthier You claim to have the best interest
of its reader's in mind when they are simultaneously featuring one
company's product per issue? Healthier You has a clean look and design
but reads more like a company brochure you'd find in a doctor's
office waiting room than a magazine.
MXI magazine focuses on the motocross circuit which is definitely a
niche audience. The design of the magazine will not leave you breathless
although maybe the images in the magazine will. But the magazine offers
nothing new that you don't already see in other similar publications.
What will ultimately make or break this magazine is the content. Will
the content in MXI be of quality enough to keep an audience? Looking at
the inaugural issue I have my doubts whether this magazine will be
able to capture and sustain an audience. The articles in MXI lack real
substantive information, even for such a niche audience.
Passage magazine hopes to capture the young male Christian audience
that is too young for its parent magazine New Man. Found on the flip
side of its parent publication, Passage is easily transferred from the
hands of a father to the hands of his son. Passage has the goal of aiding
young males through their journey into manhood. Many magazines have
tried to capture the young male audience with little to no success.
What Passage has going for it is that unlike many of the other magazines,
it has effectively tailored its design for that audience. By boldly
stating itself as a Christian magazine, Passage takes advantage of
an increasing niche market of young Christian males. The content
definitely promotes a moral agenda that may be too preachy for some,
but for the intended audience New Man has found the correct passage for success.