Restart Your Engines:
The Future of the Printed Word in a Digital Age

Magazine Innovation Center
@ The University of Mississippi's
Meek School of Journalism and New Media

Oct. 26 - 28, 2011

Oxford, Mississippi
United States of America

THE ACT 2 EXPERIENCE AGENDA

Wednesday, Oct. 26, 2011

6:00 PM
Reception: Oxford University Club

7:00
Dinner and Opening Speaker: Oxford University Club
Sid Evans Group Editor, Time Inc. Lifestyle Division
What Southerners Can Teach the World About Media

Thursday, Oct. 27, 2011

8:00 - 8:45
Vito Di Bari Innovation Designer and Futurologist, Italy
The printed word, the finger and the moon

8:50 - 9:20
Kent S. Johnson CEO of Highlights for Children, Inc.
The Future of a Children's Brand in a Digital an Analog Age

9:25 - 9:55
Sue Roman President of Taunton Press
The Magazine Performance Experience

10:00 - 10:15
Break

10:20 - 10:50
Frank Anton CEO of Hanley-Wood
Stuck Inside a Mobile with the Magazine Blues Again (with apologies to Bob Dylan)
In this Digital Age, How Do We Balance Internet Visibility with Our Printed Publications?

10:55 - 11:30
Steven Kotok President, The Week, Felix Dennis Publications
Tomorrow and Tomorrow and Tomorrow: How Successful Publishers Manage for the Future

11:30 - 12:05
Phyllis Hoffman DePiano CEO of Hoffman Media
Are We There Yet?
Where are the media going, and how do we know when we've arrived?

12:10 - 12:55
Lunch

1:00 - 1:30
Jeremy Leslie Editorial Designer and Founder, magCulture.com, The United Kingdom
Six Creative Ideas for the Future of Magazine Publishing

1:35 - 2:05
Scott Crystal Former President, TV Guide and former Publisher, National Geographic
The Historic Reinvention of an Icon: TV Guide Magazine

2:10 - 2:40
Scott Coopwood Publisher, Delta Magazine
Print and Small Town America: There are more Deltas than New Yorks

3:00
Depart to Mississippi Delta

4:30
Tour the Delta & Blues Museum

6:30
Dinner at Morgan Freeman's Ground Zero
Music by Big T's Band

Friday, Oct. 28, 2011

8:00 - 8:30 AM
David C. McDonald CEO, True North Custom Media
Today's Media Business (With Must-Have Technology at the Core)

8:35 - 9:05
Will Pearson President, Mental Floss Inc. and Co-Founder, Mental Floss Magazine
The Magazine as the Backbone of the Brand

9:10 - 9:55
Franska Stuy Editor in Chief of Libelle, The Netherlands
Libelle: The Story, The Brand, The Future.

10:00 - 10:15
Break

10:20 - 11:00
Bob Sacks President of Precision Media Group (bosacks.com)
The Great Publishing Realignment

11:00 - 11:30
Nina Gerwin Founder, Eye Capture
Surviving the New Realities of a Digital Lanscape: Innovate or Die (but not in the way you might think)

11:35 - 12:10
John Harrington Partner, Harrington Associates and Publisher/Editor,
The New Single Copy newsletter
What is the Newsstand in the Digital Age?

12:10 - 12:55
Lunch

1:00 - 1:55
Printer's Roundtable: The Future of the Printed Word
Steve Grande Vice President/Sales, Fry Communications
John Parke COO, Democrat Printing & Lithographing Co.
Michael J Simon Executive Vice President, Publishers Press.
Moderated by Tony Silber, General Manager, Red 7 Media Division of Access Intelligence

2:00 - 2:30
Mark Pasetsky Founder, CoverAwards and former Editor, OK! weekly and Life & Style weekly
The Secrets to Building Print Brands in Social Media

2:35 - 3:05
James Elliott President, The James G. Elliott Co., Inc.
Selling Print in a Digital Age

3:05 - 3:20
Break

3:25 - 4:15
Samir “Mr. Magazine™” Husni Founder & Director, Magazine Innovation Center
So What Have We Learned: An Open Debate

Friday Evening

4:15 - 6:30
TOUR OXFORD

6:30
RECEPTION
Oxford University Club
7:30
Dinner and Closing Speaker
Roy Reiman Founder of Reiman Publications
No Ads Magazine? Sure! And More Words of Wisdom

*All of the sessions will be held in the auditorium of the Overby Center for the Study of Southern Journalism and Politics, except when noted otherwise

Magazine Innovation Center | Meek School of Journalism and New Media | 218 Farley Hall, 555 Grove Loop | University, MS | 38677