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Re-imagining the Future While We Still Have Time

Is there a future for print? Is there a future for digital, or is digital the future? Can the advertising-driven magazine publishing model survive? What role will design, marketing, branding and distribution play in the future of magazines?

These questions and many others will be answered at  “Reimagining Our Future While We Still Have Time,” the first Magazine Innovation Center’s ACT Experience taking place at the Magazine Innovation Center located at The University of Mississippi’s Meek School of Journalism and New Media in Oxford, Miss. on Oct. 20, 21 and 22, 2010. The experience, which will be conducted by some of the very top leaders in the media industry worldwide, will have a very limited number of participants and very high concentration on the future of the magazine and print industry. 

The Experience Makers include Thomaz Souto Corrêa, Editorial VP, Editorial Committee, Abril Group, Brazil; Baird Davis, Circulation Consultant and former Ziff-Davis Executive; Stephen Duggan, President, Athlon Media; James G. Elliott, President, James G. Elliott Company, Inc.; Roger Fransecky, CEO, The Apogee Group,; Bob Guccione Jr., Founder, Spin and Gear magazines; John Harrington, Partner, Harrington Associates; Lisette Heemskerk, Managing Director, Mood for Magazines, The Netherlands; Samir “Mr. Magazine™” Husni, Director, Magazine Innovation Center; David McDonald, CEO, Sunshine Media Group; Bob Sacks, Founder & President, Precision Media Group; and Haines Wilkerson, Chief Creative Officer, Morris Visitor Publications.
Dr. Fransecky will give a welcoming keynote on Wednesday, October 20, titled “Re-imagining the Future While We Still Have Time.” The first ACT Experience will include five tracks, and will be divided into three days of think-and-do activities. The experience will continue Thursday with presentations by all keynote Experience Makers, followed by a tour of the Mississippi Delta, which will include authentic Delta blues music and food.

The focus will shift to tracks dealing with the participants’ interests on Friday, October 22. The five tracks featured are editorial, consumer marketing, successful magazine launching, advertising and marketing, and the digital future. Participation is limited to 18 individuals per track. 

The three-day experience will include a visit to the Mississippi Delta, the birthplace of the Blues and a visit to Rowan Oak, the home of William Faulkner. The price of registration includes all the Experience Making events and meals for the three days.

Those interested in registering, please visit www.maginnovation.org/actexperience_registration.html.
To become a sponsor of the event, contact Dr. Samir Husni at  samir.husni@gmail.com.


Thomaz Souto Corrêa
Editorial VP, Editorial Committee: Abril Group

Mr. Corrêa started his career in Journalism working for the most prestigious newspaper  in São Paulo, Brazil, O Estado de São Paulo. In 1963 he moved to the Abril Group — the largest magazine publisher in Latin America, and one of the most influential communication conglomerates in Brazil —  where he stayed for  40 years. His extensive and diversified background in Journalism has allowed him to participate in the development, launching and repositioning of  many Abril's magazines while he was  in the company.

He started in Abril as an editor, making his way up as Group Editorial Director, Group Publisher and Editorial Director, and finally, Executive Vice-President and Editorial Director in 1994.

In July 2003, he left his executive job at the company, becoming Editorial V.P. of the Editorial Committee and consultant for editorial matters in the Abril Group, since that time.

Mr. Corrêa has served twice as president of ANER (Brazilian Magazine Publishers Association). He is a Member of the Advisory Board of FIPP —Fédération Internationale de la Presse Périodique — and was the first Latin American Chairman of FIPP’s Management Board.

Since 2003, Mr. Corrêa is a consultant of the Innovation International Media Consulting Group, serving also as a Member of its International Board of Directors.


Baird Davis
Circulation Consultant

Baird Davis, currently a circulation consultant to the magazine publishing industry, began his career in magazine publishing over 40 years ago with Time, Inc’s fulfillment division in Chicago. His career has included positions with CRM, Inc (the original publishers of Psychology Today) and, for a period of 25 years, he worked for Ziff Davis. He retired from that company in 1998 as Senior Vice President Circulation.

At Ziff Davis he started as the Circulation Director of Consumer Publications. He also served for several years as Ziff Davis’ Vice President of Production. In ’85, shortly after Ziff Davis divested their original cadre of consumer and trade publications (retaining only five embryo computer publications), he returned to circulation to direct the companies’ efforts in that field. For the next twelve years he lead a Circulation Department that played a crucial role in one of the most dramatically successful runs in magazine publishing history. During this period Baird was involved in the launch of twelve paid circulation and four controlled circulation titles. The dynamic development of new products and sound circulation practices helped Ziff Davis publications assume a commanding position in the rapidly growing computer publication field. During Baird’s tenure Ziff Davis’ paid circulation revenues grew beyond $100 million, helping make its’ circulation group one of the largest centralized circulation departments in the magazine industry. The Ziff Davis Circulation Department, under Baird’s direction, was also responsible for managing the circulation of many controlled circulation publications. This included PC Week, which became the leading advertising revenue producing controlled circulation publication in the world.

Baird has a keen interest in the discipline of circulation (both paid and controlled). He is concerned that publishing companies might be diminishing circulation’s significance. As Contributing Editor of Audience Development he writes regular articles on various, subjects related to the circulation industry. This includes a comprehensive article, entitled “Leveraging Circulation’s Full Potential”, which delineated some of his thoughts on how publishers can more effectively utilize their circulation resources. His career has been devoted primarily to magazine circulation and the support of its current practitioners.


Stephen Duggan
President, Athlon Media

Stephen Duggan serves as President of Athlon Media (“Athlon”), publisher of Athlon Sports – the largest sports magazine in the U.S. debuting in October 2010 with 7 million monthly circulation. Athlon is also the leading publisher of sports annuals with titles covering College Football, Pro Football, College Basketball, Pro Basketball, NASCAR, Pro Baseball and Golf.

Prior to joining Athlon, Stephen spent the previous decade working with private equity backed media companies. In 1999 Stephen helped found Publishing Group of America (“PGA”). Stephen was integrally involved in the successful launches of newspaper distributed American Profile, Relish and Spry magazines – all of which were recently named to Dr. Husni’s 25 Most Notable Launches of the Past 25 Years. Each is one of the top ten magazines in the United States with audited circulation in excess of 10 million for American Profile, 8 million for Spry and 15 million for Relish. Following the Sale of PGA in 2007, Stephen served as Chief Executive Officer of Alpha Media Group (“Alpha”), publisher of Maxim magazine, where he led the Company’s successful business and balance sheet restructurings. Maxim is the leading magazine targeting young men 18-34 with a rate base of 2.5 million copies monthly. Maxim was also named to Dr. Husni’s 25 Most Notable Launches of the Past 25 Years.

Stephen currently serves on the Board of Directors for Questex Media Group, Inc, a leading global business-to-business (“B2B”) communications company serving multiple industries through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services. Stephen is a graduate of Murray State University.


James G. Elliott 
President, James G. Elliott Company, Inc.

Jim Elliott has over 35 years experience in the advertisingindustry, including media management at major agencies, and both national research management and executive sales for a major publishing company. Before founding his own company in 1984, he held numerous executive positions, including director of field services at CBS Magazines and western advertising manager for Road & Track Magazine.

Today, the James G. Elliott Co., Inc. is a national media sales company with offices in the primary advertising centers.

Mr. Elliott’s hands-on work with more than 250 media clients over the past 25 years has given him a tremendous breadth of knowledge about the challengesfaced by publishers and media owners in dozens of markets. He has developed and executed strategies for clients of all sizes, ranging from single market regional publishers to large national brands. Mr. Elliott has managed sales for b2b and b2c media, Internet and other electronic sales, a large research company, single-title publishers, large media conglomerates and associations.

Mr. Elliott is very well known in the publishing industry. He is frequently asked to speak at industry events and to write for publications such as Folio and Association Media & Publishing. He is a past president of the Magazine Representatives Association of Southern California. Mr. Elliott was chairman of the board of the Don Bosco Technical Institute and serves on several industry boards and committees


Roger Fransecky 
CEO, The Apogee Group

Roger Fransecky is Founder/CEO of The Apogee Group, a global management consulting and leadership development organization founded in 1995. Prior to founding The Apogee Group, Dr. Fransecky was Executive Vice-President of ARC International, Ltd., an international consulting company specializing in large-scale organizational change.

Dr. Fransecky’s work with leaders of many organizations evolved from more than four decades as a corporate executive, organizational consultant, clinical psychologist, and university professor. He is regarded as one of the nation’s leading executive coaches and CEO advisors. Apogee's global practice with chief executives and their senior teams focuses on achieving breakthrough business results through a set of proprietary processes, models and technologies. Dr. Fransecky has served as Director of Professional Services for CSPP, America’s largest independent graduate school training professional psychologists, as President of CEL Educational Resources and Senior Vice-President of both Home Box Office/Time Inc. and Westinghouse Broadcasting and Cable. He also served as Chairman/CEO of Family Partners Inc., and National Television Workshop, Inc.

His academic career includes serving as a professor at the University of Rochester, University of Cincinnati and New York University, where he also directed NYU’s Video Management and Technology Program. He has designed and produced award-winning television projects for CBS, where he was Senior Consultant to the CBS Broadcast Group.


Bob Guccione, Jr.
Founder, Spin and Gear Magazines

Bob Guccione, Jr. began his career at the age of 18, when he became Britain’s youngest ever publisher. After returning to America a year later, he launched the Poster Magazine Rock Superstars, which made him, America’s youngest- ever publisher of a national magazine. In 1985 he launched SPIN, which passed Rolling Stone as the major pop culture magazine for 18-24-year-olds. Guccione launched men’s lifestyle magazine Gear in 1998, which closed in 2003. Guccione acquired science magazine Discover from Disney and established Discover Media, LLC. in October 2005. He returned the magazine to profitability with substantial increases in the magazine’s advertising revenue and newsstand sales. This fall, he will serve as the inaugural editor-in-residence for the Magazine Innovation Center at the Meek School of Journalism and New Media.



John Harrington
Partner, Harrington Associates, LLC

John Harrington is a partner in Harrington Associates, LLC, which publishes The New Single Copy newsletter and the annual Magazine Retail Sales Experience series of studies, provides services to the periodical distribution industry, and works with individual wholesalers, publishers, and national distributors. The data from his studies is considered the definitive measure of magazine single copy sales. He has conducted workshop and seminar programs for major publishers, national distributors, and wholesalers. He has spoken at meetings of the Magazine Publishers of America, Distripress, The Periodical and Book Association of America, the Periodical Wholesalers of North America, the Independent Press Association, and the National Association of Wholesaler-Distributors.

In the past few years, he has produced studies on issues such as the economic impact of low-priced magazines and the development of scan-based-trading (in partnership with Baird Davis). He has written articles about newsstand distribution for InCirculation, Folio and MIN magazines. He and his work have often been quoted and cited in publications such of The New York Times, The Wall Street Journal, The New York Post, Advertising Age, and MediaWeek, as well as numerous retail trade publications. Harrington Associates was founded in July of 1996. For nearly twenty years prior to that, John Harrington worked for the Council for Periodical Distributors Associations, the trade association for periodical wholesalers in the United States and Canada, first as the editor of CPDA News, then as the executive vice president, and he was named the president in 1986.


Lisette Heemskerk
Managing Director, Mood for Magazines – The Netherlands

Lisette Heemskerk (1966) studied communication and began her career at the advertising agency FHV/BBDO, where she focused on media strategy, working for clients such as Sara Lee, Pepsi and Gilette. After six years she moved to VNU Business Publications, where she was marketing manager for the labor market cluster. Lisette then joined VNU (now Sanoma Uitgevers), where she worked as publisher of young women’s magazines, then women’s special interest magazines, the big women’s weeklies and later home interior magazines. Three years ago she won the prestigious Mercur prize for best publisher. Since June 2008, Lisette Heemskerk has been Managing Director of Mood for Magazines, which publishes LINDA., LINDA.FASHION, LINDA.HOME and L’HOMO.


David McDonald 
CEO, Sunshine Media Group

David McDonald established True North Custom Publishing as a Tennessee-based marketing group in 1988, and the company began focusing exclusively on custom publishing a decade later. Today, True North is one of the largest custom media companies in the United States, producing more than 600 magazines and newsletters annually for companies across the country. The company also produces online media through its BlueCanoe Dynamic Media division.

In 2008, McDonald partnered with a private equity firm to take True North and BlueCanoe to the next level, merging with Sunshine Media and Sunshine Printing to form the new enterprise, Sunshine Media Group, which also includes Sunshine Media—a leading publisher of locally focused business-to-business magazines such as Builder/Architect and MD News—and Sunshine Media Printing—a state-of-the-art pre-press and computer-to-plate printing and distribution plant. McDonald assumed leadership of Sunshine Media Group a short time later. While each division can stand on its own, together they create a dynamic company that offers clients synergistic services. 


Jeanniey Mullen 
Chief Marketing Officer, Zinio/VIVmag

Jeanniey Mullen is the chief marketing officer for Zinio and its sister company, the exclusively digital magazine, VIVmag. Jeanniey is recognized as a pioneer and visionary in the digital marketing and advertising space, with an expertise in e-mail marketing.

Prior to Zinio, Jeanniey was the senior partner and global executive director of the e-mail marketing and digital dialogue practice at OgilvyOne Worldwide. She worked with clients such as IBM, American Express and Yahoo. In the mid-2000s, Jeanniey founded the Email Experience Council, the world's largest e-mail marketing trade organization. She currently serves as the executive director of the EEC, which is now owned by the Direct Marketing Association. Before that, Jeanniey ran her own advertising agency. And, in the late 1990s, Jeanniey created the global e-mail marketing division inside an advertising agency at Grey Direct.

Jeanniey is a frequent speaker on a variety of topics including e-mail and digital marketing, brand development and publishing. She is also a published author with two books in her portfolio, including "Email Marketing: An Hour A Day." She sits on the advisory boards of a number of innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit.


Anne M. Russell 
Editor in Chief, VIVMag

Anne M. Russell, editor in chief of VIVmag, has an extensive background in health and fitness journalism. She previously served as editor in chief of Shape and prior to that was the editorial director of FOX Television’s Health Network, where she oversaw the Network’s website, as well as on-air content.

Russell joined FOX after serving as interim editor in chief of Vegetarian Times. Before that, she ran her own custom-publishing company, Extra Special Media, whose clients included Family Circle and Woman’s Day. She also has been the editor in chief of Living Fit, which, like Shape, was a Weider publication.

Early in her career, Russell was the founding editor of two trade magazines: Photo District News and, later, Digital Creativity. She also has been the editorial director for a trade-publishing group serving the magazine industry, as well as a book editor for technical photo books. She is a magna cum laude graduate of Yale University.


Bob Sacks 
Founder & President, Precision Media Group

A veteran of the printing/publishing industry since 1970, Bob Sacks was always an innovator.  Even back in the 70s he followed a more creative path than usual. He started his career where some people end -- with the founding of his own weekly newspaper in the metro New York area.

After several years in the alternative press publishing newspapers in New York and Tucson, Az., he went on to become one of the founding fathers of High Times Magazine. 

Since then Bob has held positions that include Publisher, Editor, Freelance Writer, Director of Manufacturing and Distribution, Senior Sales Manager, Circulator, Chief of Operations, Pressman, Cameraman, Lecturer, and Developer of web site companies. 

Bob’s resume lists directorships at such prestigious companies as McCall's, Time Inc, New York Times Magazine Group, International Paper, Ziff-Davis, CMP, and Bill Communications (VNU).

Today Bob’s firm, Precision Media Group, does private consulting and publishes "Heard on the Web: Media Intelligence", a daily e-newsletter that delivers pertinent industry news to a diverse, worldwide, publishing community of over 11,750 media industry leaders. It is the longest running e-newsletter in the world.


Haines Wilkerson 
Chief Creative Officer, Morris Visitor Publications

Haines Wilkerson manages all creative content for Morris Visitor Publications global operation, overseeing both visual and editorial. He has been art directing magazines for more than 26 years. His designs and innovations have won countless awards, including the Pele awards in Hawaii. In addition to his work with Where magazine worldwide, Haines created groundbreaking custom hotel publications for W Hotels, Fairmont Hotels, Preferred Hotels and Loews Hotels. Working closely with his editorial and design team, Haines conceptualized and developed the new Royal Hawaiian Center Magazine and produced the original lifestyle and fashion photography that appears in it each month. His innovations continue now online, developing websites and magazine apps for the iPad and mobile pda devices.



We are proud to announce the list of such wonderful speakers to the upcoming Experience. Attendance is limited to 100 media professionals. If you are interested in the many innovative things being done worldwide to assure a bright future for print, please register today. If you have any questions about this wonderful event or to become a sponsor, please feel free to e-mail the founder and director of the Magazine Innovation Center, Samir "Mr. Magazine™" Husni at samir.husni@gmail.com



presented by the
Magazine Innovation Center

Samir A. Husni, Ph.D.
Founder and Director

218 Farley Hall
University, MS 38677

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