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The 30 Most Notable Launches: 2005

Runner-up
Celebrity Living Weekly
Cover Price: $1.89
www.celebritylivingweekly.com

With no fanfare or a $10 million budget for the launch period alone, American Media slowly but surely introduced yet another celebrity-driven magazine to the marketplace using the same model, which I have learned to call the "Bauer Model": a low-cost, under $2 cover price. Celebrity Living Weekly complements the stable of magazines published by American Media under the direction of Bonnie Fuller, adding yet another piece to the very successful puzzle of celebrity magazines flourishing on the nation's newsstands.

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© 2008 Samir Husni, Ph.D. - Mr. Magazine™