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Runner-up
Celebrity Living Weekly
Cover Price: $1.89
www.celebritylivingweekly.com
With no fanfare or a $10 million budget for the launch
period alone, American Media slowly but surely introduced
yet another celebrity-driven magazine to the marketplace
using the same model, which I have learned to call the
"Bauer Model": a low-cost, under $2 cover price.
Celebrity Living Weekly complements the stable
of magazines published by American Media under the direction
of Bonnie Fuller, adding yet another piece to the very
successful puzzle of celebrity magazines flourishing
on the nation's newsstands.
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