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The 30 Most Notable Launches: 2005

SLY
Cover Price: $3.99

Somewhere in between making the sequels to Rambo and Rocky V, Sylvester Stallone found the time to launch his own magazine. SLY is a men's magazine that shows its readers how to "stay in the game past 40." With the passing of middle age, Stallone found himself realizing that life is short and should be lived doing things that make your "heart and soul feel satisfied." SLY focuses on healthy and purposeful living. From gorgeous cars to gorgeous women and TVs with gorgeous pictures, SLY shows today's men over 40 how to enjoy the good things in life.

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© 2008 Samir Husni, Ph.D. - Mr. Magazine™