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The 30 Most Notable Launches: 2005

Runner-up
Quick & Simple
Cover Price: $1.49
www.quickandsimple.com

A name that is the envy of every other publisher because of its marvelously descriptive nature of what the magazine is all about, Quick & Simple is the first attempt by Hearst Corp. to publish a weekly magazine. Surrounded by a stable of very successful monthly titles, Quick & Simple has the feeling of a glossy publication, yet the content of a down-to-earth, do-it-now publication. Quick & Simple validates the concept of a woman’s weekly, which the German publisher Bauer started in the states in 1980 with Woman's World. One of the biggest disbeliefs I hear in my travels overseas is the simple question: "Why are there almost no women’s service magazines published weekly in the U.S.?" Now we can say we have two...

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© 2008 Samir Husni, Ph.D. - Mr. Magazine™