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The 30 Most Notable Launches: 2005

Weekend
Cover Price: $3.99
www.weekendmag.com

Every week millions of Americans have one thing on their minds as they sit at work Monday through Friday: the weekend. Two days of every week are set aside specifically for when "life finally slows down, and lets us catch our breath." Now those most precious of days have their own magazine. The premise of Weekend is similar to the one set by the relaunched Life magazine: a celebration of the weekend. The publishers of Weekend understand that Americans are busy and want the most out of their time away from the office. It doesn't matter if you enjoy weekend get-a-ways, leisurely bike rides or just relaxing on the couch with a good book, Weekend's goal is "to help you get the most out of every precious moment."

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© 2008 Samir Husni, Ph.D. - Mr. Magazine™